Through a government programme called “Sowing Opportunities,” private investors joined forces with smallholder farmers in a venture to grow chamomile as a new cash crop in some of the poorest parts of the country. As part of the programme, the Social Trust Fund was established to mobilize investment, cover costs and give farmers access to markets. This case study demonstrates how blended finance solutions can stimulate investments in new value chains and contribute to financial inclusion for smallholder farmers.